Spreading the message of your Non-profit organisation is the key to making an impact. We’ve put together some tips that you can do to amplify your reach as a Non-profit organisation.
Using Your Web Presence to Recruit Volunteers:
With many facing financial hardship and redundancies, a fair few people are probably unable to make a financial contribution. However, in the UK alone, over 400,000 people signed up to volunteer for the NHS in March 2020. 78% of these people said that they planned to continue to help people in need after lockdown. This is great news as this statistic shows that people are ready and willing to help, for the short term and possibly the long term. The only problem you need to solve is making them aware of your work. If your budget is very tight, then we suggest that you create a dedicated page on your website for volunteering containing all the information that users will need to know. Once you have made this page, you can then create posts on your social media channels which will direct them there. For an extra boost, do some research on popular hashtags for volunteering to help your posts receive more impressions!
Keep All Your Social Media Channels Up to Date:
Making sure that all of your social media channels are up to date with regular and relevant content is key to attracting the right followers. If this is something you struggle with, then there are free platforms you can try to help you manage to design and posting content. Canva is a great tool for creating content and it allows you to store all of your assets in one place. The images sizes of different platforms are all stored on Canva and all you have to do is select which template you want to use. Even better is that Canva has a ‘Canva for Nonprofits’ program which offers its premium version for free to registered Nonprofits! This means you can access all of their extras for no extra cost. For content posting, ‘Buffer’ offers a free version of their tools where you are able to upload your images and schedule your content for free. With their free version, you can manage one Twitter, Facebook, Instagram, and LinkedIn account. If you find yourself feeling that you are forever trying to keep on top of social media posting even when using these tools, try allocating a whole day to creating and scheduling content so that you can focus your efforts on other tasks during the rest of the week.
If your organisation already has a following the greater the chances are that your content will receive likes and shares. If you are planning to, or have recently created a new account on another social platform, make sure that you share this with your audience so that they know to follow your new account. Another great way to invite others is by skiing those who have volunteered for you to add this to their LinkedIn profiles under their ‘experience’ section. This is a great benefit for them as recruiters will be viewing their profiles yet great exposure for your Nonprofit organisation too.
Highlight the key points:
Although the pandemic has meant that you can’t get out into the field, this doesn’t stop you from sharing your ‘feel good’ moments. Over the last few months, we’ve seen inspirational stories in the UK that have spread some inspiration, warmth, and happiness during the lockdown, so why not do the same? If someone you know has gone above and beyond then ask for their picture to be taken and write their story to post on social media. These posts tend to get shared and liked more than other ‘generic’ posts. Lastly, another way you can encourage ‘feel good’ moments is by asking those who have worked for your Nonprofit organisation in the past, what their favourite memories are. This is a great way to help keep the positivity flowing. LinkedIn is a great place to tag and their experiences with your Nonprofit organisation to help create some exposure and to amplify your reach.