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How can non-profits continue to survive and thrive during the COVID-19 pandemic?

Written by Jolanda Konarska

Read our blog and find out how to help your organisation survive the Coronavirus Pandemic through Impact, Finances, and Remote Working.

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During this challenging time, it can be hard to encourage the public to keep donating especially when research by YouGov (back in March of 2020) revealed that 26% of Brits who rent their homes aren’t sure if they’ll be able to pay for their accommodation over the next three months. So how do you ramp up your donations, impact, and awareness? We’ve put together some simple steps for you to consider to help your organisation survive the Coronavirus Pandemic, which we have separated into three areas: Impact, Finances, and Remote Working.


Nonprofits exist to make an impact in their community, however, due to Covid-19, this may change. During this time it’s important to remember as a nonprofit what you are here to achieve. As straightforward it sounds, try to remember: If we were to go tomorrow, who would be affected, and why? What differences are we trying to make in our community? Who are our core stakeholders? By answering these questions, you can determine your priorities and use them to guide your strategy. During the pandemic, we have seen organisations continuously change and create new ways to engage their stakeholders. This has been a time that has forced all businesses from all industries to think creatively, so its time you do the same. Have a socially distanced meeting with your co-workers and discuss what activities you are doing now and ask your team ‘Will these new activities show promise for the future?’. By focusing on the three key points mentioned above, you can create a new shared understanding of your organisations goals and deliver them in the current climate.


Now that you’ve thought about your strategy and impact, its time to take a look at your cash position and to try and determine how long you may be able to continue without any revenue coming in. If you have an emergency reserve fund then that’s great, if you don’t, take a look online as there may be funding resources available depending on your location, industry, and your organisations size. By knowing your financial position, you will be able to determine if a strategy you have in place will be viable for the coming months. Unfortunately, there is no way of knowing what the future holds in terms of recovering from the pandemic, but knowing your cash position is essential for knowing what your limits are.

Remote Working

If lockdown has taught us anything, it’s the importance of being able to access data whilst out of the office. All over the world, companies have had to adapt and make suitable changes so that their employees can work from home. With fears looming that a second wave may be plausible, ask yourself ‘Do we have a contingency plan in place should this happen?’. If you don’t, then why not take a look at Katala? Katala will enable all of your team to have access to data whether you’re at work or working from home.

So how can nonprofits track their outcomes, effectiveness and efficiency to provide credible evidence to vendors? Here at Katala, we understand the challenges that nonprofits face, which is why we created CRM software designed specifically for non-profits to tackle all of the challenges mentioned above. We’re already helping non-profits to track their progress against their strategic aims, as well as share information across their whole team. Having all of their work and data on one software means that all of their members have access to vital information when they need it and lets them get on with their role – helping people and making an impact.

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