Try premium free for 30 days.

Skip ahead to:

Why nonprofits & CRMs go hand in hand

Written by Jolanda Konarska

Here are three main reasons why you should consider a CRM if you work for a nonprofit organisation!

Subscribe to our newsletter

Follow our progress and get insider-knowledge of how software can improve your productivity to help you achieve you aims.

A customer relationship management (CRM) software is a cloud-based technology that allows an organisation to store and share all of its data including contacts and interactions with customers. However, if your organisation fits into the nonprofit sector, you may feel that a CRM software isn’t the right fit for you as their functions and characteristics are not relevant to your strategic aims and goals. Here are three main reasons why you should consider a CRM if you work for a nonprofit organisation:

Information is centralised

You are probably very familiar with excel spreadsheets and PowerPoint presentations all of which are worked on by different team members, and if you are, you’re probably aware that they come with their challenges. Using these formats which are managed by different people can result in outdated data and numerous duplicates. Using a CRM software allows you to store and edit all of your data from one place by you and your team members. Having a CRM software also reduces the risk of losing or corrupting files.

Segmentation of Data

Being able to segment your data means that you can select and send out relevant and compelling information, making your communications more accurate and efficient. The time you save by doing this means you can focus your attention on optimising your engagement strategy.

Data Reporting

The days of pulling data from spreadsheets and different documents are long gone. Having a CRM software will allow you to generate reports from a click of a button. Powerful CRM’s should let you configure and customise your reporting so you can pull the data that you need to help with your decision making.

There are, of course, many more benefits that non-profits can prosper from. If you are undecided, many CRM software tools offer a free trial to help you decide.

Recent posts

How to Utilise Instagram as a Non-profit

Instagram has now been around for over ten years! Since its release in 2010, the platform has rapidly grown in popularity and now has over 1 billion active users. It’s clear that Instagram has prominent usage around the world. Although you may see many traditional businesses use Instagram, you may be thinking, how can this platform benefit my Nonprofit?

4 Other Non-profit Blogs you Should Follow

Running a Non-profit organisation means wearing many different hats and having a broad skill set. However, sometimes you may need to turn to the internet to learn something more specific, or sometimes, you may want to stay in touch with current events in the Non-profit world, which may involve following some Non-profit blogs.