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Why you should start a blog as a Non-profit

Written by Jolanda Konarska

Blogging is a digital marketing tool which you can use to engage with your audience. Not only does it help drive traffic to your site, but it also helps you to create potential network opportunities. Read out blog for more information.

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Have you been thinking of starting a Non-profit blog? Blogging is often an overlooked digital marketing tool that many people feel can be a waste of resources. Blogging does take some time and consideration; however, when utilised, it can be a very powerful tool that will bring many benefits to you as a Non-profit.

Creating such content to craft and create a compelling story will engage your audience and help spread the mission of your Non-profit. 

Here are some facts from Business2Community on Blogging:

  • Marketers who prioritise blogging efforts are 13 times more likely to see positive ROI.
  • Over its lifetime, one compound blog post creates as much traffic as six decaying posts.
  • One in 10 blog posts is compounding, meaning organic search increases their traffic over time.

So, here are a few reasons why you should consider blogging as a Non-profit!

Blogging helps drive traffic to your site

Blogging is excellent for keeping your website updated with content that can help drive your site’s free traffic. It’s also great for search engine optimisation, which can help you rank higher organically on the search engine results page. You may be thinking, ‘how will this help?’. Updating your website with blogs will help Google to understand how to rank and categorise your Non-profits website. A website that is updated frequently will need to be ‘crawled’ by Google’s bots for them to add this new content to Google’s index.

So, adding a blog, new content, and images will help you get noticed by Google. The easiest way to stay fresh is to add a blog on your site (we would recommend one a week if possible) and continue to add articles that will get seen by your viewers. If your viewers comment on those articles, even better! This counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.

To take control of your story 

Creating your own blog and updating it regularly puts you in control and at the forefront of your story. Doing so gives you the ability to develop and shape your own narrative. Furthermore, writing blogs can help you to build a relationship with your readers. Writing about the work you do as a Non-profit is a great way to encourage readers to donate to your cause as they can see how active and effective you are as a Non-profit organisation. Some key points to remember when writing a blog for your Non-profit:

Demonstrate your Non-profit’s impact

As we mentioned earlier, posting blogs about the work you are doing or about the people you are helping makes excellent content for your Non-profit’s website. 

Share and include your Non-profit Events

Writing a blog about your events as a Non-profit is an excellent way to give your event more exposure. Writing about the purpose of your event and what it achieved. Adding pictures of the event to your blog will keep it exciting for your reader.

Make it personable

Adding some pictures and quotes from your Non-profit employees and volunteers is a great way to show off your Non-profit’s personal side. Giving your readers a feel for the people in your organisation may encourage them to donate or volunteer!

It may help with Networking Opportunities 

If you keep your Non-profit blog exciting and captivating, you may open up some opportunities to write for other organisations. The Story Telling Non-profit have a section on their site for guest blogging, which may give you and your organisation more exposure. To take a look at this page, click here

Make sure that when you’re ready to write a guest blog, that you check the guidelines. Many hosts require a new blog (not a blog that has already been published online) and a minimum word count. So be sure to check with the author first!

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